Events
Web Analytics Finland events
WAA Finland has been organizing free web analytics wednesday events for three years now with excellent results! All the events have been very successful and the Key Note Speakers have been leading authors in the Web analytics field.
WAA Events -page might include also the events that are arranged by cooperative organizations, such Internet Marketing conference - IMC2009, Interactive Advertising Bureau - IAB, eMetrics, Search Marketing Expo - SMX, Search Engine Strategies - SES and other similar events.
Web Analytics Conference in Helsinki:
Multichannel / cross-channel measurement
WAA Finland is organizing a Web Analytics Conference on Tuesday 15th of September at Sokos Hotel Presidentti in Helsinki. This international event will be free of charge! There are 300 available seats for marketing professionals and business leaders. Sign up now!
Agenda:
17.00-17.30 Registration
17.30-17.40 Opening
17.40-18.10 Benefits of combining online and offline tracking
Partner Susanne Lumme, Estime
In this presentation Susanne is showing that online and offline campaigns are measured, but how to combine data and get real benefits from the business point of view. In other words how to get actual benefits from cross-channel measuring.
Susanne has worked with Web Analytics nearly ten years. She is a co-founder of Estime and head of Web Analytics. Susanne also writes a blog www.analytics.fi. Estime is AdWords Qualified Company, Google Analytics Authorized Consultant and a Certified Professional Support partner for Omniture.
18.10-18.40 Implementing a Cross Channel Strategy
to improve your Customers Overall Online Experience
Geoff Galat, Vice President, Marketing & Product Strategy, Tealeaf
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Online Customer Experience is becoming a major factor in the success of online sites. Unlike offline business counterparts, the ebusiness team is handicapped by a total lack of visibility into their customers actually experience. Given this visibility gap, when an individual user fails to transact on the site, there's no way to determine WHY the failure happened. Ebusiness teams can only hypothesize: was it customers error? Was the customer confused by our navigation? Concerned about providing personal information? Or did the site have a technology failure?
Without visibility into the actual customers experience, there's no way to determine how many other customers failed in the same manner, and more importantly , there is no way to keep future customers from failing too. This presentation by Tealeaf will explain how Other organisations are utilising the Tealeaf solution to understand the question WHY, but also how organisations are utilising Tealeaf as a cross channel solution to give all channels a shared view of the customers experience.
Geoff Galat is responsible for overseeing marketing and product management at Tealeaf. Geoff has more than twenty years of experience in technology marketing, Prior to Tealeaf, Geoff served as Vice President of Marketing & Product Management at Tumbleweed Communications, evangelizing the use of the Internet as a channel for secure messaging & communications. Prior to Tumbleweed, Geoff was Vice President of Marketing at Luminate Corporation. In that role, he was a key member of the management team that introduced the concept of the Management Service Provider for Web-based application management. Geoff also served six years at Mercury Interactive in a variety of marketing management roles, culminating as Vice President of Corporate Marketing, and was instrumental in Mercury Interactive developing brand awareness and establishing the markets for application testing and application performance management. Geoff also spent seven years with pioneering laptop computer company GRiD Systems Corporation where he served in a range of marketing and marketing management roles.
Geoff has worked closely with industry analysts and pundits to spearhed the establishment ofthe market now known as Customer Experience Management and is a frequent speaker at conferences and industry events, as well as author of many byline articles about ecommerce, and is a spokesperson in print, radio and television, both for Tealeaf and the emerging market of Customer Experience Management. Recent speaking engagements have included the Etail West, 2006-2008, Etail East 2006-2008, Etail Europe 2008, Shop.org, Net. Finance 2007-2008, Emetrics US 2007-2008, Emetrics Sweden 2008, Internet Retailer Conference 2007, Internet Retailer Design & Usability Conference 2008, as well as webinars with Multi-Channel Merchant, Business Week, Infoworld, Customer Strategy (UK) and Insurance Networking News.
18.40-19.10 Multichannel Analytics - Trends, use cases and success stories
Kalle Heinonen, Omniture Finland, Baltic & Russia
19.10-19.30 Break
19.30-20.00 Building an organization capable
of multi-/cross-channel measurement
Aurélie Pols, Web Analytics Demystified
Aurélie Pols has long been one of the most respected voices in the web analytics community worldwide and Europe's foremost thought-leader on the subject, first as the Head of Analytics for Belgium's OX2 and then as the Director of Analytics for LBi's global web analytics efforts. In the past Mrs. Pols has worked with hundreds of European companies guiding vendor selection, implementation, and analytical projects based on technology from companies like Google, Yahoo, Omniture, WebTrends, and Nedstat. Past clients include NATO, Public Storage (Shurgard Europe), Anheuser-Bush Inbev, ING, Toyota Motor Europe, Shering Plough, Bayer, Nestlé, and Deutsche Bank.
20.00-20.30 Case SEA LIFE: Online and offline
campaign tracking and marketing optimization
Petri Mertanen, CEO and partner of Naviatech, chairman of WAA Finland
Photo by Derick Rethans
Petri Mertanen is a BBA, specialised in marketing. He did his final paper about e-commerce and nowadays has a 10-year old career in the Internet industry. Petri has web analytics experience since 2004, and he has been doing consulting work more seriously last two years with clients varying from small to large international companies. Currently he is a partner and CEO of Naviatech and chairman of Web Analytics Association Finland. Petri is an active blogger and he contributes to his own blog called Pete Box of Analytics.
20.30-21.00 Livestrong - Lance Armstrong
21.00- Web Analytics Wednesday: Drinks and networking
Note: This program and final agenda may still change.
Gold sponsor:
Silver sponsors:
Bronze sponsors:
This event is fully booked! Sign up to a waiting list!
Email to info@waafinland.org if you are interested becoming a sponsor / speaker.
Suggest a topic and suggest a speaker! Event ideas. Please send an e-mail to Kalle Heinonen and provide us your ideas for improving the events, event topics and speakers. You input is much appreciated!
